AVP/VP, Customer Value and Proposition Marketing

A global bank is transforming their Group marketing strategy and hence a newly created headcount as AVP/VP, Customer Value and Proposition Marketing.

In the view to transform marketing within the bank, this is a strategic role that has been created. This individual will support the Head in developing plans with the consumer bank heads to cross sell products and ensure the bank emerges above the competition. He/she will apply behavioral science into consumer insights in developing and executing initiatives around acquisition and cross-sell. They will also integrate various products & services into a compelling proposition.

The successful candidate must have the following:

• 7 -10 years of experience in customer value/segments marketing in a consumer or retail bank
• Strong product knowledge across cards, loans and other consumer banking products
• Ability to be a self-starter and innovator
• Prior leadership and people management experience

If you believe you fit the requirements for the role, please click APPLY NOW or drop an email to Sumukhi.Ramnath@ambition.com.sg. Data provided is for recruitment purposes only. Business License Number: 200611680D. EA Registration Number: R1986098