CRM Marketing Manager -Retail/ eCommerce

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Negotiable
REF: BBBH218477_1516686623

The CRM Marketing Manager will own the execution of the email campaigns. On each campaign the CRM Marketing Manager will work directly with the internal stakeholders to ensure effective emails that are deployed rapidly and reliably.

He/she will use their data-driven mindset to maximize the effectiveness of creative, segmentation, and deliverability. He/she will be responsible for devising strategies to drive direct business through the company website via email channel. In additional, he/she is required to manage all aspects of the email marketing lifecycle, from prospecting to engagement, nurturing, re-engagement and meet with internal stakeholders to provide recommendations based on performance analysis and industry insight.

The ideal candidate should possess:

  • Bachelor's Degree in Marketing or other related field.
  • Minimun 5 years in a digital marketing role managing Email.
  • Understanding of current online marketing concepts, strategy and best practices
  • Proficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metrics.
  • Possess excellent communication skills (verbal and written)

Interested applicants kindly email your profile in MS Words format to:

Shortlisted candidates will be notified
Sheena Seng Shi Min
EA Registration Number: R1434623
Data provided is for recruitment purposes only
Business Registration Number: 200611680D. Licence Number: 10C5117