Digital Marketing Manager, Banking (6 months contract)

Location: Singapore, Singapore
Contract Type: Contract
Specialisation: Sales & Marketing Contracting
Salary: S$3500 - S$4200 per month
REF: BBBH231733_1554261708

Sitting in Country Marketing, your role is to drive marketing campaigns for digital banking. This is a 12 months contract and working location is at Raffles Place.

Key Responsibilities:

  • Work with the Head of Digital and Cards Marketing to develop marketing campaigns to drive awareness, adoption and usage of digital solutions like the bank's Mobile app and digital payments
  • To work with the Digital Banking Team to develop a yearlong strategy to drive the business KPIs in the terms of adoption and engagement
  • To be able to use data and develop a segmented approach in developing the communication strategy with targeted messaging and offers
  • To work with creative agencies in the development of creative assets from digital, social, videos
  • To work with media agency to develop media plans
  • To work closely with the internal stakeholders like product managers, data management team to develop marketing plan to drive business results
  • To analyze the business results and media performance results and develop a game plan for optimization

Candidate Requirements:

  • Digital marketing skills
  • Good understanding of the digital media landscape and channels
  • Good ability to work with stakeholders
  • Analytical and a critical thinker
  • Good presentation skills
  • Good communication skills, written and spoken

Interested applicants are encouraged to submit their CVs in MS Word format to

Business Registration Number: 200611680D. Licence Number: 10C5117. EA Personnel Registration Number: R1109257