Digital Marketing Manager

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Banking & Financial Services Sales & Marketing
Salary: Bonuses
REF: BBBH230183_1550027932

Digital Marketing Manager, Global Enterprise Banking

Leading Bank in Asia is looking for a Digital Marketing Manager to join their Global Commercial Banking Division, responsible for SMEs lead generation strategy and execution for all digital marketing tactics (SEO, SEM, Affiliate, performance display, social etc.) as well as driving key digital transformation projects.
Roles & Responsibilities

  • Develop end-to-end digital marketing strategy across Bought, Owned & Earned media
  • Manage digital transformation projects' or new business IT initiatives' roll out road map & workflow
  • Develop digital marketing scorecard and report on lead generation results
  • Test & learn new digital marketing tactics develop best practice sharing
  • Understand Commercial Banking range of products and services and develop key positioning proposition
  • Manage & build up digital & social agencies partners in their understanding of B2B marketing
  • Manage overall digital & project budget and demonstrate effective allocation


  • Bachelor degree in Marketing, Communications, Interactive Digital Media
  • Min. 4 years working experience
  • Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics,
  • Preferably with knowledge of website design, HTML5, UX
  • Familiar with internet and mobile technologies development and consumer trends
  • Proven experience in online/mobile banking product development and project management
  • Hands-on experience in developing user requirements, business analysis and managing user testing
  • Ability to communicate technical information to non-technical audiences
  • Preferably with banking experience
  • Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
  • Ability to self-motivate and work independently in a fluid environment and comfortable with multi-tasking
  • Strong writing skills necessary

If you are interested, please contact Ana Vrtar on (65) 9084 0305 or click APPLY NOW quoting reference number 222913. For more information, please visit provided is for recruitment purposes only.
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