Digital Marketing, Regional Cards (12 months contract)

Location: Singapore, Singapore
Contract Type: Contract
Specialisation: Banking & Financial Services Sales & Marketing Contracting
Salary: S$4000 - S$4800 per month
REF: BBBH223464_1534317021
Urgently seeking an experienced candidate with digital marketing skills to help drive digital loans penetration in APAC countries for the consumer banking business of an international bank.
Key Responsibilities:
  • Assist to deploy and market the digital lending solution
  • Digital Marketing Campaign Planning and Management
o Program Design - develop a plan to uplift digital penetration
o Communication Strategy - conduct robust testing on marketing materials including subject line/ creative etc.
o Response Optimization - review results through real time tracking. Improve customer response rate with continuous learning
  • Cross Countries' Leveraging - align with countries in implementation, apply countries' customization if needed and share best practice across countries
  • Cross Functions' alignment - bring together different functions' expertise.
Candidate Requirements:
  • Digital Marketing skills
  • Analytical ability
  • Project Management
  • Basic understanding of cards/ lending business
  • Fluent in English
  • University Graduates with 5 years of working experience, preferably in lending business
Interested applicants are encouraged to submit their resumes in MS Word format to
Business Registration Number: 200611680D | Licence Number: 10C5117 | EA Personnel Registration Number: R1109257