General Manager – Brand/ Category - FOOD Industry

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Bonuses + Shares
REF: BBBH229861_1548840980

  • Do you have an entrepreneurial mind?
  • Do you like Commodity trading and Food?
  • Are you looking for a new challenge in an international company?
  • If soo.... this might be just a job for you!!!

  • my client is looking for a general manager whom role involves managing and growing a powerful purpose driven multi country food brand.
    Key deliverable:
  • Develop custom brand management plans for each product
  • Manage the advertising agency and develop the communications strategy
  • Create brand awareness through market research methodology and brand portfolio/profitability analysis.
  • Work with packaging and Innovation center
  • Identifying customer needs and provide tailor-made solution/Services within the Corporate Gift segment,
  • Responsible for overall new product launching, introduce the new product with clearly defined benefits, based on formulation and packaging, target consumer demographic and lifestyle segments, target retail price, estimated cost, and anticipated market share.


  • 10 + Years post qualification industry experience.
  • An understanding of how, and the willingness to go the extra mile, to bring added business value.
  • Experience in brand management, market research methodology, and brand portfolio/profitability analysis.
  • Analytical & product launch skills
  • Good presentation communication & Inter-personal skills

If you are interested, please contact Ana Vrtar on (65) 9084 0305 or click APPLY NOW quoting reference number 222913. For more information, please visit provided is for recruitment purposes only.
Business License Number: 200611680D. License Number 10C5117. EA Registration Number: R1876647. #LI-SM