Head of Marketing, B2B Business

Location: Hong Kong, Hong Kong
Contract Type: Contract
Specialisation: Sales & Marketing
Salary: Negotiable
REF: BBBH235461_1565091161

A multi-cultural start-up organization is looking for a B2B marketing veteran to drive and lead the marketing programs for HK and global market

  • Develop the overall strategy and manage full spectrum of marketing related activities including lead generation, events & promotions, marketing communications and public relations
  • Identify and determine appropriate marketing strategies in all segments towards branding and reaching company's KPI
  • Develop appropriate short / medium / long term go-to-market plans for customer acquisition and retention
  • Develop and evolve prospects and create relationships with key decision makers and all other appropriate levels internally & externally
  • Set and review internal marketing approval process and leads
  • Designing and reviewing marketing department's budget
  • Prepare regular reports and presentations on marketing metrics
  • Conduct market analysis to identify challenges and opportunities for growth
  • Track competitors' activities

The Successful Applicant:

  • 8 years B2B marketing leadership experience at multi-national organization
  • Solid experience in strategic marketing - segmentation, planning, differentiating products and creating value propositions to different segments and customer groups
  • Strategic thinker with a hands-on orientation - having the ability to manage projects from inception through execution
  • With strong start-up / entrepreneurship mindset to make projects happen
  • Must have strong business acumen and proactively find solutions
  • Sociable with excellent communication skills, ability to work in a fast-paced environment. Must be team oriented and assist where needed
  • Excellent presentation and communication skills in English, Cantonese and Mandarin
  • Working experience in tech-related company is preferred

Contact Mavis Chan on (852) 3103 4326 or click APPLY NOW quoting reference number MC235461

Data provided is for recruitment purposes only.

Regrettably, only shortlisted candidates will be notified.

*LI-MC