Head of Marketing - South East Asia

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Bonuses
REF: BBBH224922_1534240643

Head of Marketing - South East Asia

World entertainment application is looking for a Head of Marketing for South East Asia.

As the Head of Marketing, you will be responsible for communicating with and growing the South East Asia consumer base.

You will work in their Singapore office in close collaboration with cross-functional teams such as Product, Business Development, PR, Label Relations, Editorial, Brand Partnerships and Market Operations to effectively acquire, activate and retain consumers in South East Asia.

The Role

  • Identify primary target audiences and deliver best-in-class content and solutions through direct and partner channels
  • Develop consumer marketing strategies to successfully establish the brand; driving

awareness, growth and loyalty through traditional, digital and social channels

  • Work closely with B2B Marketing, Business Development and Brand Partnerships to drive the partner industry solutions agenda within trade marketing initiatives.
  • Manage the marketing budget for to ensure marketing programs executed are ROI optimized

You

BA/BS required, MBA preferred

  • 10+ years relevant experience in consumer, digital media, e-commerce or entertainment marketing, including with an international brand in South East Asia.
  • Proven track record of converting high-level business and marketing strategy into tangible,effective local marketing execution across channels.
  • End-to-end experience of the marketing process from initial briefing all the way to execution.
  • Highly customer obsessed and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
  • Comfortable influencing up and down a large organization, including at senior levels.
  • Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms.
  • Proficient in English. Bahasa, Tagalog, Thai or Vietnamese is a plus
  • Track record of strong leadership and a collaborative mindset
  • Experience with managing external agency relationships across South East Asia

Contact Ana Vrtar on (65) 9084 0305 or click APPLY NOW quoting reference number 40112. For more information, please visit www.ambition.com.sg.

Data provided is for recruitment purposes only.
Business License Number: 200611680D. License Number 10C5117. EA Registration Number: R1876647.