Head of Performance Marketing, Global Bank

A global bank is hiring for Head of Performance Marketing. This is a newly created headcount within their Personal Banking segment.

In this role, you will enable the bank to drive Digital Sales & Marketing through Performance Marketing for Personal banking division across all paid, owned and earned channels. The role will be accountable for designing and driving the Performance Marketing agenda working closely with Personal Banking business and execution teams to identify and support execution of Performance marketing initiatives which drive measurable lift on digital sales & marketing goals.

To qualify, individuals must possess:

• Over 10 years of experience in digital marketing in large institutions and over 5 years of experience in product marketing
• Well versed with paid media tools and paid media channels
• Deep experience in planning and buying of display media , implementing bidding strategies
• Knowledge of Google Analytics, Adobe analytics

• Excellent stakeholder management experience
• Degree holder in marketing/technology

If you believe you fit the requirements for the role, please click APPLY NOW or drop an email to Sumukhi.Ramnath@ambition.com.sg. Data provided is for recruitment purposes only. Business License Number: 200611680D. EA Registration Number: R1986098