Indonesia Brand Manager, Mobile App (Based in Singapore)

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: S$90000 - S$110000.00 per annum + Great Package
REF: BBBH224695_1552285133
  • Are you looking for a Global Consumer brand?
  • Be at the forefront of Regional expansion for an amazing organisation!
  • If you are a branding expert with 360 marketing experience, get in touch!

Our Client is a Global Organisation in the Media & Entertainment industry with a Digital Flavour.

The Role

You will work with cross-functional teams across content, creator and other commercial functions to effectively acquire, activate and retain our Client's consumers in South East Asia.

This individual will work in a fast growing, dynamic environment where charisma, creativity and strategic thinking are valued and contribute to success. You will be part of the South East Asia Regional team as well as part of the Global Consumer Marketing organisation.

The chosen candidate will develop the local strategy and execution plan to reach their target market in Indonesia. They will be a part of the regional marketing and support regional efforts but will have a focused responsibility for communicating with and growing the Indonesia base of consumers.

The Ideal Candidate

We seek a strong marketing professional with a strong understanding of one of our Client's key markets: Indonesia. The chosen individual will have the ability to drive the development of our Client's marketing strategy in Indonesia, plan and execute to reach new and existing fans.

The Role

* Develop, execute and optimize local and regional marketing strategies

* Drive initiatives in collaboration with external media agencies and internal creative partners

* Define the Indonesia consumer strategy and align it to the regional consumer marketing strategy

* Work closely with other teams to understand content priorities, and support media releases

* Partner with the consumer insights team to analyse brand metrics, consumer analysis and share feedback with key stakeholders

* Work closely with the growth/performance marketing teams globally to drive all facets of the consumer funnel


* Prior experience with a global consumer brand in South East Asia required. Indonesia experience required - ideally within the consumer-facing web, electronics, entertainment or mobile industry

* 8 years of experience working in consumer marketing, brand management, or agency experience - Media background a plus

* Experience with managing external creative, social, media agency relationships in South East Asia

* Experience in the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics

* Experience and understanding of content marketing a plus

* Highly customer focussed and data-driven. Able to interrogate market, consumer and customer data and present recommendations on market and consumer

* You can work autonomously in an unstructured environment. You can change direction and work on multiple projects across a wide range of topics/businesses

* Fluent in English. Proficient in Bahasa Indonesia

Contact Cian O'Neill on (65) 6854 5641 or click APPLY NOW quoting reference number 224695. For more information, please visit

Data provided is for recruitment purposes only.

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