Marketing Analytics Lead

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Negotiable
REF: BBBH230287_1552386824

My client is looking for a Marketing Analytics Lead to drive digital transformation journey. If you're from an agency and looking for an in-house role, please feel free to write in.

Job responsibilities

  • Track effectiveness of marketing campaigns to generate insights for process and channel improvements.
  • Analyse and transform raw data into insights to drive strategic direction
  • Assist in strategic planning for efficient allocation of marketing budget and resources.
  • Map customer data strategy based on our customer journey and review effectiveness of data collection and usage
  • Develop reporting structure for performance marketing channels
  • Support marketing and communication team to set up campaigns with well-defined metrics for performance tracking.
  • Manage data collection processes and ensure quality tracking across all channels.


The ideal candidate should have

  • At least 2 years of experience in digital marketing analytics.
  • Strong understanding of performance marketing channels and experienced in optimising campaigns
  • Expert user of MS Excel/Power Pivot and data visualisation tools
  • Creative and analytical individual with a positive mind-set and a strong desire to learn and collaborate.
Interested applicants kindly email your profile in MS Words format to: sheena.seng@ambition.com.sg


Only shortlisted candidates will be notified
www.ambition.com.sg
Sheena Seng Shi Min
EA Registration Number: R1434623
Data provided is for recruitment purposes only
Business Registration Number: 200611680D. Licence Number: 10C5117

Ambition not only recruits on behalf of some exceptional companies but due to unprecedented growth, Ambition is also looking for talented individuals to join our fantastic recruitment business.  To apply for Ambition's current global opportunities click here.