Marketing Analytics Lead

Location: Singapore, Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Negotiable
REF: BBBH230287_1552386824

My client is looking for a Marketing Analytics Lead to drive digital transformation journey. If you're from an agency and looking for an in-house role, please feel free to write in.

Job responsibilities

  • Track effectiveness of marketing campaigns to generate insights for process and channel improvements.
  • Analyse and transform raw data into insights to drive strategic direction
  • Assist in strategic planning for efficient allocation of marketing budget and resources.
  • Map customer data strategy based on our customer journey and review effectiveness of data collection and usage
  • Develop reporting structure for performance marketing channels
  • Support marketing and communication team to set up campaigns with well-defined metrics for performance tracking.
  • Manage data collection processes and ensure quality tracking across all channels.

The ideal candidate should have

  • At least 2 years of experience in digital marketing analytics.
  • Strong understanding of performance marketing channels and experienced in optimising campaigns
  • Expert user of MS Excel/Power Pivot and data visualisation tools
  • Creative and analytical individual with a positive mind-set and a strong desire to learn and collaborate.
Interested applicants kindly email your profile in MS Words format to:

Only shortlisted candidates will be notified
Sheena Seng Shi Min
EA Registration Number: R1434623
Data provided is for recruitment purposes only
Business Registration Number: 200611680D. Licence Number: 10C5117