Product Marketing Lead

Location: Singapore
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Negotiable
REF: BBBH241817_1586748056

Product Marketing Lead

  • Leader in their field
  • Globally recognized company
  • High growth work environment

Our client:

Is a global company with offices worldwide and a leader in their industry. They provide software in the security and privacy domain and their website serves more than 200 million visitors a year thanks to their industry-leading marketing presence.


  • Build your team. We envision various product marketing professionals reporting to you, later enabling you to hit your broad KPIs that encompass all of our apps.
  • Follow and analyze market trends to position products. Scan for what competitors are selling, at what price, and what they're moving into - you'll ensure that we know what to jump into next!
  • Contribute to the product roadmap. Pass market and customer insights to the product and engineering teams. Ensure our roadmap supports business objectives.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Drive the execution of your marketing plans. Conceive of and scope specific projects, assemble cross-functional teams with members from various departments across the company (design, content, SEO, product, sales), and manage project execution.
  • Relentlessly drive towards your goals and make sure the team at large understands how to leverage action this information for maximum business impact
  • Select and manage partners and vendors. Together with our business development team, solicit, scope and negotiate partnerships with hardware vendors, and create and execute joint marketing plan


  • 5+ years of marketing experience with at least 3 years in digital marketing.
  • 2+ years of people management experience
  • Proven experience in creating and executing marketing plans
  • Proven experience as a Product Marketing Manager
  • Excellent verbal and written communication skills.
  • A strong business sense. Given several competing strategies and opinions, you're able to quickly determine which course of action will best benefit the business.
  • Some experience with A/B testing.
  • Experience driving multi-person hiring plans.
  • A good understanding of user experience and behavior. You can take data and make intuitive decisions about what motivates people to perform desired outcomes.
  • Attention to detail, combined with an ability to see the larger picture of our business objectives.
  • Ability to switch gears quickly between different types of campaigns and projects. For example-in one single day, you might: Run a hiring loop for your team, Plan a new marketing campaign, Give very detailed feedback on an email funnel, Sit with a data team member to make sense of analytics and statistics

Contact Sarah Kelly at or click APPLY NOW below.
For more information, please visit
Data provided is for recruitment purposes only.

EA Registration Number: R1988062

Business Registration Number: 200611680D. License Number: 10C5117