Senior Product Market Manager (Marketing)

Location: Jakarta, Indonesia
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: S$3000.00 - S$5000.00 per month + bonus
REF: BBBH241534_1585038017

Job description:

  • Manage the end to end marketing of the product (digital loan / other digital banking products) across the 4P's, from marketing strategy (e.g. propositions, communication strategy, etc.) through to downstream execution
  • Work with the product manager to research and identify potential target segments, and gain deep understanding of the user's pain points and preference through continuously interview and testing
  • Work closely with the product manager to implement effective product road map, and help provide input on potential product features and proposition
  • Create marketing campaigns that build the brand's differentiated market positioning in key customer channels
  • Oversee the execution of the marketing materials by partnering with internal and/or external designers.

Job qualification

  • 5 + years of experience as a product marketing manager
  • Self-starter with strong project management skills to follow through on execution
  • Extremely strong communication skills
  • Strong intuition for user behavior in the Indonesian market
  • Ability to develop product and marketing strategies
  • Experience with financial products or work experience in the finance industry is a plus
  • Professional fluency in English and Bahasa Indonesia is required; Chinese mandarin is a plus