Senior Product Market Manager (Marketing)
- Manage the end to end marketing of the product (digital loan / other digital banking products) across the 4P's, from marketing strategy (e.g. propositions, communication strategy, etc.) through to downstream execution
- Work with the product manager to research and identify potential target segments, and gain deep understanding of the user's pain points and preference through continuously interview and testing
- Work closely with the product manager to implement effective product road map, and help provide input on potential product features and proposition
- Create marketing campaigns that build the brand's differentiated market positioning in key customer channels
- Oversee the execution of the marketing materials by partnering with internal and/or external designers.
- 5 + years of experience as a product marketing manager
- Self-starter with strong project management skills to follow through on execution
- Extremely strong communication skills
- Strong intuition for user behavior in the Indonesian market
- Ability to develop product and marketing strategies
- Experience with financial products or work experience in the finance industry is a plus
- Professional fluency in English and Bahasa Indonesia is required; Chinese mandarin is a plus
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