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Social Media Specialist

Job description

  • Established & Global Financial Institution
  • Hybrid Working Arrangement + Competitive Benefits
  • Central Work Location

Our client, a leading global financial institution, is seeking a Social Media Specialist to support its APAC social media marketing initiatives. Responsibilities include driving the development, execution, and optimization of social media platforms that elevate brand visibility and engagement across key APAC markets.

Key Responsibilities:

  • Lead the execution of social media campaigns tailored for APAC audiences (vetting, approving, and publishing)
  • Collaborate closely with global and regional marketing teams to align digital strategies with business goals
  • Manage and grow social media presence across platforms, including LinkedIn, WeChat, and other emerging regional channels
  • Analyze campaign performance metrics and optimize content for engagement and reach

Our Ideal Candidate:

  • 2-6 years of experience in B2B social media management, preferably within financial services
  • Strong understanding of APAC markets
  • Proven ability to manage multiple stakeholders and collaborate cross-functionally
  • Excellent communication skills and interpersonal skills
  • Bilingual in Mandarin & English to vet/approve translated content for mandarin-speaking markets

If you believe you fit the requirements for the role, please click "Apply"
Short listed candidates will be notified
Data provided is for recruitment purposes only

Business Registration Number: 200611680D.
Licence Number: 10C5117 EA R23114042

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