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Lucy Ashenhurst
Founder, Upstart Alliance
Lucy Ashenhurst is the founder of consulting platform Upstart Alliance, which provides start-ups and SMEs with affordable advice from top tier legal, finance and strategy experts. The Oxford-trained corporate lawyer is passionate about helping small businesses around the world turn their ideas into success.
Previously with the global law practice, White & Case as well as boutique practice, Olswang, Lucy recognised a gap in the market for affordable but credible support and thus, Upstart was born. Now with an in-house team of 7 and 20 additional specialists in The Alliance (their team of freelance experts) Upstart Alliance has already helped well over 100 clients, and looks forward to helping many more.
