Brand General Manager - Consumer Tech

Location: Hong Kong Island, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$1000000 - HK$1200000 per annum
REF: BBBH242796_1592384744
  • Cutting edge new economy company
  • Role based in Hong Kong
  • Working visa sponsorship provided

Our client is a pioneering new economy company and is one of the fastest growing companies in Asia with a brand-new business model. With the regional business expansion and upscale plan, the company is looking for a Brand General Manager to achieve proper brand image proposition and further leverage the winning business at this important time.

You will be responsible for all data-driven marketing strategies in line with the commercial objective. As a Brand General Manager, your responsibilities will include:

  • Leading brand innovation projects, managing budget to enhance brand awareness on digital and social media platform
  • Managing, developing and driving brand & consumer engagement activities on digital platform through all digital touch-points.
  • Closely partnering with internal partners to identify market trends and insights to maximise performance based on the findings
  • Designing a comprehensive model to measure, and report performance of all digital brand marketing campaigns
  • Analysing and evaluating full cycle customer experience across all channels
  • Driving project management, closely partnering with the key stakeholder and IT team to create brand communication strategy
  • Formulating brand building and sustaining business growth through digital channels

To qualify, individuals must possess:

  • Degree and have 10+ years experience in digital brand marketing at new economy companies
  • Solid track record in driving brand rejuvenation projects and data-driven marketing strategy at top-tier FMCG companies
  • Experience in optimising business opportunity on social media channel
  • Outstanding business acumen with professional presentation and interpersonal skills
  • Solution-oriented, proactive and passionate attitude
  • Excellent command of written & spoken Chinese and English is a MUST

Interested parties, please click on "APPLY NOW" quoting AL242796 or email your CV to with a resume summary statement. Please note, only shortlisted applicants will be notified.

Data provided is for recruitment purposes only.


Ambition not only recruits on behalf of some exceptional companies but due to unprecedented growth, Ambition is also looking for talented individuals to join our fantastic recruitment business.  To apply for Ambition's current global opportunities click here.