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Category and Trade Marketing Manager

Job description

A European FMCG MNC is looking for a Regional Category and Trade Marketing Manager who is able implement the company's categories visions, strategies and trade roadmaps. Defines the objectives for each category and is responsible for the development of performant commercial drivers, taking into account customers and channels' specificities. Have some experience in Digital Marketing.

Here are some of the responsibilities for the role.

  • Category vision per key market: Deep understanding of market, customer and channel trends, issues/opportunities and competitor activity with on-going communication to the marketing & business unit stakeholders & partners to enable them to make the right strategical decisions and develop the right plans.
  • Category Analytics based on retailers' data and other types of data to build retailers' stories and optimize range reviews. (Strong understanding of retailers' needs for key markets and driving retailer-led category initiative for a triple win - customers and consumers)
  • Lead the shift from brand to category approach
  • Define commercial drivers by channel & perfect store model to deliver
  • Be the sales leader for innovation & renovation
  • Trade fund management & business sufficiency
  • Lead the social strategy

Looking for candidates who have 6 to 8 years of experience in sales (including customer & field successful experience) with a deep market & channel understanding within the FMCG (Food and Beverage) industry. Deep knowledge of channel dynamics, category management and in store commercial drivers. Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management. Experience in Digital Marketing.

If you believe you fit the requirements for the role, please click APPLY NOW or call 6854 5655 for a confidential discussion. Alternatively, you can email your CV.

Data provided is for recruitment purposes only. Business License Number: 10C5117. EA Registration Number: R1544135 - Regrettably, only shortlisted candidates will be notified.

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