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Game Marketing Manager

Job description

About the Role:
We are recruiting on behalf of our client, a top company in the game industry, for an experienced Game Marketing Manager to join their team in Singapore. This is an exciting opportunity for someone with a passion for gaming and a proven track record in marketing to lead impactful campaigns and strategies that will elevate the client's brand presence in the market.

Key Responsibilities:

  • Develop, execute, and optimize marketing strategies for game launches and live service titles, ensuring alignment with overall brand goals.
  • Lead campaign planning, budgeting, and implementation, including digital marketing, events, and partnership initiatives.
  • Analyze market trends, competitor strategies, and player feedback to identify and act on marketing opportunities.
  • Collaborate with internal teams (creative, production, and product) to craft engaging, data-driven campaigns that resonate with target audiences.
  • Manage relationships with key stakeholders to maximize exposure and engagement for game titles.
  • Monitor and report on campaign performance, using data to inform and adjust strategies for maximum impact.

Requirements:

  • At least a Bachelor's degree in Marketing, Business, or related field.
  • 6+ years of experience in a marketing role within the gaming or entertainment industry.
  • Demonstrated experience in planning and executing marketing campaigns for successful game titles.
  • Strong knowledge of digital marketing, social media, and analytics tools.
  • Excellent communication and project management skills, with the ability to work in a fast-paced environment.
  • Passionate about gaming, with a deep understanding of the industry and gamer communities.
  • Chinese language skills required for communication with China based stakeholders.

If you or anyone you know is interested, kindly message me here or email your CV to me at patricia.liu@ambition.com.sg


Business Registration Number: 200611680D
License Number: 10C5117
EA Registration Number: R22106491

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer SGD1,000 or SGD350 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.sg/refer-a-friend