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Manager, CRM - Regional Marketing

Job description

About the job

Reporting to the Head of Data, your responsibilities would include


  • To oversee CRM and marketing automation to increase new signups, leads to conversations, customer retention through SMS, Email, Social media channels
  • To manage the day to day email operations and working closely with cross functional teams such as marketing & creative department
  • Strategize and innovate CRM strategies by gathering customer insights and customize it to their needs and create a unique customer experience
  • To develop and implement customer related programme -such as onboarding , retention strategies and implementation of loyalty programs
  • Drive retention ,
  • Develop and implement programs for customer on-boarding, lifecycle management
  • Drive retention, increased trading frequency, facilitate cross product and ROI
  • Complete analysis/consolidating of CRM campaigns using control techniques and
  • corporate reporting tools to measure success/ROI

Skills and experiences required

  • A minimum of 5 years of relevant experiences and at least 2 years leading a team
  • Experiences in cross-channel campaigns using marketing automation platforms
  • CRM and Consumer Analytics with a proven texperience in driving CRM strategy and implementing effective omni-channel communications
  • HTML/CSS knowledge and prior SQL/SPSS experience is a plus

To apply online please use the 'apply' function, alternatively you may Contact Tushita Kumar at tushita.kumar@ambition.com.sg . For more information, please visit www.ambition.com.sg. Due to application volume, only successful applicants will be notified

Business Registration Number :200611680D | Licence Number :10C5117 | EA Registration Number :R1986294


If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer SGD1,000 or SGD350 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.sg/refer-a-friend