S&M Q2

Sales & Marketing Market Insights Q2 2017

Published on 6th April 2017

In Q1 2017, we continued seeing growth from emerging, smaller markets in the Retail sector. Demand existed for Sales & Marketing professionals in the Retail space, particularly for junior to mid-management level roles across Key Accounts, Commercial and Retail Operations.

Emerging markets paved a way in Retail

In the first few months of 2017, we continued seeing the trend of Retail companies taking steps to break into emerging markets such as Vietnam, Thailand and Indonesia. The phenomenon of offices and stores sprouting in these locations is not a new one, and we have observed this happening for awhile now in the market.

As a result of business expansion and brand consolidation activities in these markets, pockets of talent have emerged to support these business needs. Companies continued seeking experienced Sales & Marketing professionals from senior to general management levels.

Fintech cuts through many fields

Throughout the past few months on the Services industry side, we have observed robust hiring activities for Sales & Marketing expertise for many financial information services and fintech organisations.

International legal firms have been setting sights in establishing a footprint here, and along with this, we continued to see an accompanying demand for Legal Business Development executives.

In Q1 2017, we have also seen logistics, technology, telecommunications and other B2B companies continue to seek for Sales & Marketing talent. In-demand professionals were largely at the mid-management level, and these roles largely cater for Sales rather than Marketing expertise.

Digital talent will continue to sizzle in Q2 2017

Demand for Digital Sales & Marketing talent looks set to break grounds in the months ahead as Singapore continues to be 'The Hub' of an emerging and ever-changing Southeast Asia digital ecosystem.

For the first quarter of 2017, we continued seeing an ongoing demand for Digital talent across agency and corporate settings. These professionals are skilled in areas that revolve around content marketing, performance marketing, video marketing, and e-Commerce transformation. 

We expect to see a growing demand for specialist professionals who are experienced in content marketing strategy and execution, especially in areas of social and mobile. We also expect to see performance marketing needs taking a zoomed-in approach with a growing demand for SEO, which ties in well with content marketing.

Visual reels activate

Video marketing has become an area of innovation, where speed, quality, and price have become important differentiators between service providers. In meeting this growing area, we also expect to see the demand for video professionals to increase.

There will be a continuing demand for e-Commerce talent with transformation skills across technical implementation, brand management, and operational excellence.

As we move into Q2 2017, proven Sales performers who can introduce overarching strategies for an aggressive, albeit fragmented regional growth, will be a huge draw for start-up businesses.

We also foresee a demand for technical marketers who can help digest typically raw and massive data to produce sensible observations. These are 'data storytellers' who can bring meaningful business insights out of data for investors and internal stakeholders.

Sales & Marketing 
Salary Report for Q2 2017*

Banking & Financial Services

Job titleYears of experienceAnnual salary range (S$)
Marketing Director15+250K–350K
Vice President10+150K–220K
Marketing Manager6+80K–130K

Corporate Communications / Affairs
Executive Director20+350K+
Vice President10+150K–200K
Assistant Vice President6–8100K–150K
Internal Communications Manager6–8100K–125K

Executive Director20+200K–300K
Conference / Event Manager6–1080K–120K
Events Specialist3–560K–80K
Media Relations Manager6–870K–100K

Market Research / Business Intelligence
Head of Market Research / Business Intelligence15+175K–250K
Market Research / Business Intelligence Manager8–10100K–150K

Commerce & Industry

Job titleYears of experienceAnnual salary range (S$)
Broadcasting / Entertainment
Vice President / Marketing Director15+200K–300K
Associate Director10+150K–200K
Marketing Manager5–860K–150K
Vice President / Director, Distribution12+200K–300K
Associate Director, Distribution10+125K–175K
Distribution Manager6–880K–120K
Vice President / Director, Advertising Sales12+200K–300K
Associate Director, Sales10+125K–175K
Sales Manager8+80K–130K

General Manager15+250K–300K
Sales Director12+150K–225K
Sales Manager8+60K–120K
Key Account Manager5–850K–100K
Assistant Key Account Manager2–440K–55K
Marketing Director15+125K–220K
Marketing Manager10+75K–125K
Assistant Marketing Manager6–860K–90K
Senior Brand Manager8–1090K–120K
Brand Manager6–1070K–110K
Assistant Brand Manager5–850K–70K
Category Manager5–890K–130K
Assistant Category Manager3–550K–70K
Product Manager5–850K–80K
Assistant Product Manager3–540K–60K
Trade Marketing Manager5–850K–90K
Assistant Trade Marketing Manager3–540K–60K

IT / Telecommunications
Sales / Business Development Director10–15+200K–300K
Account Director10–15+200K–250K
Marketing Director15+200K–250K
Marketing Manager8+100K–175K
Assistant Marketing Manager6+50K–80K
Product Manager3–560K–90K

Professional Services
Marketing Director15+150K–250K
Marketing Manager6–8+80K–120K
Business Development Director15+150K–200K
Business Development Manager6–8+90K–130K
PR Manager6–8+70K–110K

Circulation Director15+150K–225K
Circulation Marketing Manager6–8+60K–90K
Circulation Sales Manager6–8+60K–90K
Advertising Sales Director15+150K–200K
Advertising Sales Manager6–860K–90K

Head of Marketing15+130K–160K
Marketing Manager10+70K–120K
Assistant Marketing Manager5–840K–70K
Marketing Executive1–330K–45K
Brand Manager5–870K–100K
Assistant Brand Manager3–550K–80K
PR Manager5–860K–80K
Assistant PR Manager3–540K–60K
Merchandising / Buyer Manager8+70K–100K
CRM Director15+200K–250K
CRM Manager8+80K–130K

Advertising Agency
Group Managing Director20+500K+
Managing Director15+250K–400K
Business Director / Management Supervisor12+175K–250K
Client Services Director12+150K–300K
Strategic Planning Director12+200K–275K
Group Account Director10+150K–200K
Account Director6–875K–125K
Account Manager5+50K–70K

PR Agency
Managing Director20+250K–350K
Director / Practice Leader15+175K+
Account Director6–890K–130K
Account Manager5+50K–80K

Sales Director15+200K–250K
Sales Manager8+100K–150K

Digital / e-Commerce
Managing Director12+250K–350K
Marketing Director10+150K–300K
Sales Director10+150K–200K
Marketing Manager5+75K–125K
Sales Manager5+75K–100K

Travel & Hospitality
Marketing Director10+200K+
Sales Director10+150K–200K
Marketing Manager6–870K–120K
Account Manager5+50K–90K
Sales Manager5+60K–100K

*Notes about salary table:

  1. Titles and levels vary from organisation to organisation.
  2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
  3. 12-month base salaries are assumed.
  4. All other benefits and bonuses are in addition to these figures.
  5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
  6. Holiday entitlements range from 12– 25 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
  7. Healthcare policies are standard.
  8. Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 1520% of the base salary for senior executives.